Experience

From product and technology leadership to company-wide transformation.

London

Fractional Advisor

CEO / Executive Advisor

CEO for an AI-driven circular-fashion technology platform while advising e-commerce analytics, retail AI and PE/VC investors on growth, product and AI deployment.

  • Leads digital and commercial strategy for an AI-driven circular-fashion technology platform moving from early traction toward scalable B2B growth.
  • Advises a Shopify-focused e-commerce analytics company on scaling opportunities for its headless solution.
  • Advises PE, VC and investment funds on machine-learning and AI deployment strategies.
  • Completed an end-to-end custom ERP to NetSuite migration for a UK omnichannel beauty company, helping identify more than 1 million lost inventory units.

London

Savage X Fenty

SVP Technology & Digital

Executive delivering across web, app, retail, AI and core systems in a multi-brand environment.

  • Built a shared-services operating agreement covering more than $30M annually of core technology.
  • Checkout and payments modernisation added 7% to gross margin.
  • Loyalty and membership enhancements increased repeat purchases by 12%.
  • Global re-platforming and infrastructure migrations reduced OPEX by 60%.

London

Made with Runway

Managing Director

Responsible for company performance and operations across sales, technology, strategy, finance, operations, HR and legal.

  • Launched 14 brands in 12 months using Shopify as the core bootstrap technology.
  • Launched international operations in North America.
  • Built governance and compliance frameworks for Series A readiness.
  • Achieved double-digit revenue growth while embedding data-driven performance management.

London

Olivela

CPO & COO

Led daily business operations ,digital transformation and fundraising readiness.

  • Reduced OPEX by more than 50% through enterprise re-platforming.
  • Tripled revenue while modernising the customer and technology platform.
  • Advised board-level investors on technology strategy and IPO readiness.
  • Designed secure, resilient operating models across jurisdictions.

APR 2016 — DEC 2019

London

Savage X Fenty | Fabletics

Vice President of Product Management

Led product and technology initiatives spanning global launches, platform architecture, data science and personalisation.

  • Launched Savage X Fenty globally from ideation in 12 months, generating more than $100M in early revenue.
  • Led a multi-year migration from monolithic to microservices architecture.
  • Drove 124% growth in Fabletics revenue.
  • Built the company’s first in-house machine-learning team for personalisation.

MAR 2015 — APR 2016

London

Victor

Vice President of Product Management

Defined global B2B/B2C digital strategy for an aviation technology business.

  • Built B2B SaaS solutions and white-label partnerships for international clients.
  • Scaled Agile teams and offshore delivery centres.
  • Supported a successful $16M Series A fundraising round.
Selected Work →