CURRENT
Bettter
AI infrastructure for circular fashion.
CEO
The challenge
Turn complex inventory and fashion-surplus workflows into a scalable technology and commercial proposition.
Built the global infrastructure that enables the fashion and textile industries to convert their surplus inventory into scalable high-margin revenue.
Focus areas
- CEO leadership
- B2B growth
- AI product strategy
- Commercial strategy
- Fundraising
What I was responsible for
· CEO / Executive Advisor
CEO for an AI-driven circular-fashion technology platform while advising e-commerce analytics, retail AI and PE/VC investors on growth, product and AI deployment.
What changed
- Leads digital and commercial strategy for an AI-driven circular-fashion technology platform moving from early traction toward scalable B2B growth.
- Advises a Shopify-focused e-commerce analytics company on scaling opportunities for its headless solution.
- Advises PE, VC and investment funds on machine-learning and AI deployment strategies.
- Completed an end-to-end custom ERP to NetSuite migration for a UK omnichannel beauty company, helping identify more than 1 million lost inventory units.