SELECTED WORK
Fabletics
Growth powered by platform, data and personalisation.
Vice President of Product Management
The challenge
Create scalable foundations for a rapidly growing international commerce platform.
Led product and technology initiatives spanning global platform architecture, data science and personalisation.
Focus areas
- Personalisation
- Machine learning
- Microservices
- International scale
What I was responsible for
APR 2016 — DEC 2019 · Vice President of Product Management
Led product and technology initiatives spanning global launches, platform architecture, data science and personalisation.
What changed
- Launched Savage X Fenty globally from ideation in 12 months, generating more than $100M in early revenue.
- Led a multi-year migration from monolithic to microservices architecture.
- Drove 124% growth in Fabletics revenue.
- Built the company’s first in-house machine-learning team for personalisation.
Outcomes
- +124%
- revenue growth
- 1st
- in-house machine-learning team