SELECTED WORK
Savage X Fenty
From launch to global scale.
VP Product Management → SVP Product, Digital & Technology
The challenge
Build and modernise the product and technology foundations of a fast-growing global brand while supporting omnichannel scale.
Founding employee that launched Savage X Fenty globally, then returned to lead product, digital and technology across web, app, retail, AI and core systems.
Focus areas
- Global launch
- E-commerce
- Retail
- AI
- Payments
- Loyalty
- Platform modernisation
What I was responsible for
· SVP Technology & Digital
Executive delivering across web, app, retail, AI and core systems in a multi-brand environment.
What changed
- Built a shared-services operating agreement covering more than $30M annually of core technology.
- Checkout and payments modernisation added 7% to gross margin.
- Loyalty and membership enhancements increased repeat purchases by 12%.
- Global re-platforming and infrastructure migrations reduced OPEX by 60%.
APR 2016 — DEC 2019 · Vice President of Product Management
Led product and technology initiatives spanning global launches, platform architecture, data science and personalisation.
What changed
- Launched Savage X Fenty globally from ideation in 12 months, generating more than $100M in early revenue.
- Led a multi-year migration from monolithic to microservices architecture.
- Drove 124% growth in Fabletics revenue.
- Built the company’s first in-house machine-learning team for personalisation.
Outcomes
- 12 months
- from ideation to global launch
- $100M+
- early revenue after launch
- +7%
- gross margin from checkout & payments modernisation
- +12%
- repeat purchases from loyalty & membership work
- -60%
- OPEX through re-platforming and infrastructure migration